Flored is a mobile bloom bar where the flowers are as unique as the person buying them with customizable arrangements. Think Chipotle for flowers. Men, step on up. This isn't a women only establishment. Flored is geared towards the middle to upper middle class 25-34 year olds buying for themselves or their special someone.
A hand lettered logotype commands attention, remains gender neutral, and establishes the edge of the bloom bar. A geometric flower icon alludes to the floral bar aspect of the business while the unique eggplant and orange color scheme sets it apart from other floral shops.