Fairytail Conservation is a fictitious company that aids in recovery and stabilization of the endangered Fairy Shrimp and it's habitat. The overall look for this company is clean and sophisticated to appear professional and credible. The mark for this brand uses negative space to create a shrimp, waves, and a yin yang effect. The shrimp is depicted upside down and as the negative aspect of the mark because Fairy Shrimp are both transparent in color and swim upside down, which are characteristics are unique to this species. The poster design is ethereal and fairy-like, using lights to bring facts about the shrimp into the poster.